Voice
How Coddy talks
Short, direct, friendly, second person. Our voice stays the same everywhere. Our tone changes with how the learner feels right now.
Our voice
Four traits, each with a limit
Playful
not childish
Games, jokes and dev culture. We talk to adults who are having fun.
Encouraging
not preachy
We cheer the effort and skip the lecture.
Direct
not cold
Short sentences, real verbs, no filler. Warm, still.
Funny
not mean
A light roast of procrastination, never guilt or threats.
Tone
Same voice, every moment
Pick a moment. This is how Coddy sounds there, and how it never sounds.
Coddy says
Hi there, I'm Bit! Let's write your first line of code.
Never
Welcome to the comprehensive Coddy learning experience.
Excited and simple. One clear next step.
Word list
Words we use
| Say | Avoid | |
|---|---|---|
| codders | users, students | It is what our learners call themselves. |
| Coddy | CODDY, Coddy.tech, Coddy Tech | In running text, just the name. |
| streak, XP, level up, leagues, energy | points, credits | The game words are the product's words. |
| Ask AI, Bugsy | chatbot, assistant | She is a tutor with a name. |
| lesson, challenge | module, unit | Short, concrete, gamelike. |
Style
House rules
- 1Talk to one person: you.
- 2Short sentences. One idea each.
- 3Plain hyphens only. No long dashes, no arrows, no star symbols.
- 4Hints, not answers. Repeat it.
- 5No prices in marketing copy. They change.
- 6Button labels in uppercase.
Before and after
Three quick rewrites
Before
Our comprehensive platform leverages AI to deliver personalized learning experiences.After
Learn to code with an AI tutor that gives you hints, not answers.Before
Unfortunately, your solution is incorrect. Please review the material and try again.After
Not yet. Check line 3, your loop ends early.Before
Don't break your streak or you will lose all your progress!After
Your streak is waiting. One quick lesson?Writing about Coddy?
Facts, founders and the press contact are on the press page. Go to the press kit
